आईएसएसएन: 2319-7285
Leong Teen Wei and Rashad Yazdanifard
Businesses and consumers are emphasizing the importance of going green these days. Much effort has been dedicated to preserving the environment following the awareness of the amount of nonessential plastic waste produced from packaging goods. This paper investigates the application of edible packaging in the food packaging industry and evaluates the strengths, weakness, opportunities and threats (SWOT), segmentation, target market, positioning, differentiation and green marketing mix as a green marketing strategy.