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Video Games Entrepreneurship: A Confrontation between Strong Multinational and Indie Software House

Tancredi Pascucci*, Brizeida Hernandez Sanchez, Jose Carlos Sanchez Garcia

Video games are one of the most representative elements of digital revolution, creating an opportunity to influence both culture and markets, reuniting together recent and less recent media technologies. Despite its innovativeness and potentialities, video games are often underestimated in different areas, for example are hardly considered as art by many people, who consider video games a simple childish hobby, blamed to be silly, uneducative, dangerous to a proper children cognitive development and a waste of time. Video gamers are considered immature and video game creators are accused to exploit their gaming willing, which sometimes became an addiction.